About Us

The Ross Financial Group (RFG) has provided family office services in downtown Los Angeles since 2004.  We moved our offices to Long Beach in 2020.

In 2008, we concluded that traditional "active" investing no longer worked well enough to meet our clients' needs. We formed an independent Registered Investment Advisory focused solely on "passive/index" investing.

All of our clients switched their active investing approach to a passive asset allocation model we designed, called the Tides Portfolio.

The Tides Portfolio has three investment goals, net all fees and commissions:

  • At least the return of the market during all cycles
  • Zero realized loss during Bear cycles
  • An average annual return of at least 7% during any 10-year period

David L. Ross is a third generation Angelino.  His grandfather, Harold Lloyd, was a pioneer in the motion picture industry.

As board chair of the American Heart Association in Los Angeles, David led the effort to establish the Wallis Annenberg HEART Program, which became the model for heart attack emergency response nationwide.  He was also instrumental in procuring the largest gift in the history of the Los Angeles American Heart Association.

David has consulted to a broad range of Los Angeles businesses and institutions, including ARCO, Avery Dennison, California Science Center, City of Pasadena, CalFed Bank, Ernst & Young, Deloitte & Touche, Mellon First Business Bank, Mrs. Gooch's Whole Foods, Pepperdine University, Southern California Edison, Sunkist, The American Heart Association, The Daily News, The Gas Company, The Red Cross, Transamerica, United Health Plan and The USC Marshall Graduate School of Business.

David was awarded a Distinguished Diploma of Honor from Pepperdine University.  He holds a Certified Financial Planner designation.